Objective

Understand what data is provided to the various tag managers Coconut supports.

Tracking Data Object (Data Layer)

Coconut provides a standard set of data within a tracking data object. This is the data which is made available to the tag managers supported by Coconut. The content of the data layer is based upon the selections made by a customer/member during the Client View appointment booking process.

Here is an example of a tracking data object:

{
    "event": "appointment_details",
    "currentPage": "/details",
    "siteSection": "tools",
    "subSiteSection": "appointment scheduling",
    "sitePlatform": "dotcom",
    "language": "en",
    "datasource": "pageView",
    "appointmentCategory": "The Category",
    "appointmentSubCategory": "Shovelling",
    "appointmentSubCategoryExternalId": "Cy4LtxXPUCxpyFHY",
    "referenceId": null,
    "location": "Bedrock Quarry",
    "locationExternalId": "wEZf6TTRufdFSVTF"
}

Reference

Attribute name	Description	Example
event	A description of the current step the customer/member is in. Each step has a specific value, depending on the value of `currentPage`	{ "/service": "appointment_start", "/times": "appointment_times", "/view-available-times-at-other-locations": "view_available_times_cta", "/details": "appointment_details", "/confirmation": "appointment_confirmation", "/reschedule": "appointment_reschedule", "/cancel": "appointment_cancel", "/cancel-confirmation": "appointment_cancel_confirmation", "/location": "appointment_location", "/category": "appointment_category", "/meeting-method": "appointment_meeting_method", "/change-meeting-method": "appointment_change_meeting_method", "/manage": "appointment_manage", "/summary": "appointment_summary", "/staff": "appointment_staff", "/staff-preference": "appointment_staff_preference", "/staff-times": "appointment_staff_times" }
currentPage	The current page/step that the client is on
siteSection	Fixed value of `“tools"`
subSiteSection	Fixed value of `”appointment scheduling”`
language	The client’s currently selected language	en, es, fr
datasource	Fixed value of `”pageView”`
appointmentType	The meeting method chosen by the client
appointmentCategory	The name of the category of the service chosen
appointmentSubCategory	The name of the service chosen
appointmentSubCategoryExternalId	The external ID of the service chosen
referenceId	The confirmation code for the appointment. This is only available on the Confirmation page (once the appointment has been booked)
location	The name of the location chosen
locationExternalId	The external ID of the location chosen

Additional Resources

For more information on Google Tag Manager, please refer to Google's documentation.

For how to use Google Tag Manager with Coconut, please refer to this article.

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Tag Managers and Tracking Data

Objective

Tracking Data Object (Data Layer)

Reference

Additional Resources